NAICS code for online sales

The NAICS code for online sales is 455219, All Other General Merchandise Retailers. Depending on the work, also check 459510.

Online stores are retailers: a store that mainly sells one kind of product uses the retail code for that product (search it in the NAICS code lookup); general merchandise sites are 455219, used merchandise sites 459510.

Also searched as: ecommerce, online store, internet retail.

Best match

455219 All Other General Merchandise Retailers

Businesses primarily engaged in retailing new and used general merchandise (except department stores, warehouse clubs, superstores, and supercenters).

Census NAICS lines under 455219 that match online sales:

Internet retail sales sites (except department store, warehouse club, and supercenter sites), new general merchandise
Auctions, general merchandise (new and used), Internet retail
Internet auctions, general merchandise (new and used), retail

All about NAICS 455219

Other codes to check

459510 Used Merchandise Retailers

Businesses primarily engaged in retailing used merchandise, antiques, and secondhand goods (except motor vehicles, such as automobiles, RVs, motorcycles, and boats; motor vehicle parts; tires; and mobile homes).

Census NAICS lines under 459510 that match online sales:

Internet retail sales sites, used general merchandise
Auctions, general merchandise (used), Internet retail
Internet auctions, general merchandise (used), retail

All about NAICS 459510

Not quite your business?

Search “online sales” in the NAICS code lookup

Questions

What is the NAICS code for online sales?

455219, All Other General Merchandise Retailers. Businesses primarily engaged in retailing new and used general merchandise (except department stores, warehouse clubs, superstores, and supercenters).

Is there more than one NAICS code for online sales?

Often, yes. Also check 459510 (Used Merchandise Retailers). Online stores are retailers: a store that mainly sells one kind of product uses the retail code for that product (search it in the NAICS code lookup); general merchandise sites are 455219, used merchandise sites 459510. In SAM.gov you can list several NAICS codes and mark one as primary.

Which NAICS code is used for a government bid?

The one on the solicitation. Federal agencies assign one NAICS code to each solicitation, and the SBA size standard of that code decides whether you count as a small business for that bid.

Source: U.S. Census Bureau, 2022 NAICS (public domain). PublicBeam is independent and not affiliated with the Census Bureau or any agency. Always check the NAICS code in the official notice before you bid.