NAICS code 541613: Marketing Consulting Services

NAICS 541613 is “Marketing Consulting Services”. This U.S. industry comprises establishments primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Examples from the U.S. Census Bureau: Customer services management consulting services; New product development consulting services; Marketing management consulting services; and Sales management consulting services.

Businesses mainly creating advertising campaigns and placing such advertising in media are classified in Industry 541810, Advertising Agencies; developing and implementing public relations plans are classified in Industry 541820, Public Relations Agencies; and creating direct mail advertising campaigns are classified in Industry 541860, Direct Mail Advertising.

$19 million average annual receipts (average of the last five fiscal years), including affiliates. Source: 13 CFR 121.201, effective March 17, 2023.

SIC 8742 (Management Consulting Services, part), from the U.S. Census Bureau concordances (1987 SIC → 2002 NAICS, carried to 2022 NAICS).

541600 (Management, scientific, & technical consulting services) on Schedule C, line B, from the IRS list of principal business codes. The IRS code covers NAICS 541611–541690.

Federal agencies put a NAICS code on each solicitation in SAM.gov, and some states and cities use NAICS codes too. Add 541613 to your SAM.gov registration and to your bid alerts; PublicBeam emails new bids for the codes you choose every morning.