NAICS code 541860: Direct Mail Advertising
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.
- SBA small-business size limit
- $22.0M
Is your company small for 541860?
The SBA limit is $22 million average annual receipts.
What 541860 covers
Use another code for
- The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples: Industry 541870, Advertising Material Distribution Services
- Distributing advertising specialties for clients who wish to use such materials for promotional purposes: Industry 541890, Other Services Related to Advertising
- Creating advertising campaigns and placing such advertising in media: Industry 541810, Advertising Agencies
- Compiling and selling mailing lists without providing direct mail advertising services: Industry 513140, Directory and Mailing List Publishers
Activities listed under 541860
- Advertising material preparation services for mailing or other direct distribution
- Direct mail advertising services
- Direct mail or other direct distribution advertising campaign services
Questions
What is NAICS code 541860?
NAICS 541860 is “Direct Mail Advertising”. This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution.
What businesses use NAICS code 541860?
Examples from the U.S. Census Bureau: Advertising material preparation services for mailing or other direct distribution; Direct mail advertising services; and Direct mail or other direct distribution advertising campaign services.
What is not included in NAICS 541860?
Businesses mainly the direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples are classified in Industry 541870, Advertising Material Distribution Services; distributing advertising specialties for clients who wish to use such materials for promotional purposes are classified in Industry 541890, Other Services Related to Advertising; and creating advertising campaigns and placing such advertising in media are classified in Industry 541810, Advertising Agencies.
What is the SBA size standard for NAICS 541860?
$22 million average annual receipts (average of the last five fiscal years), including affiliates. Source: 13 CFR 121.201, effective March 17, 2023.
What is the SIC code for NAICS 541860?
SIC 7331 (Direct Mail Advertising Services, part), from the U.S. Census Bureau concordances (1987 SIC → 2002 NAICS, carried to 2022 NAICS).
What is the IRS business code for NAICS 541860?
541800 (Advertising, public relations, & related services) on Schedule C, line B, from the IRS list of principal business codes. The IRS code covers NAICS 541810–541890.
How do I find government contracts for NAICS 541860?
Federal agencies put a NAICS code on each solicitation in SAM.gov, and some states and cities use NAICS codes too. Add 541860 to your SAM.gov registration and to your bid alerts; PublicBeam emails new bids for the codes you choose every morning.
Source: U.S. Census Bureau, 2022 NAICS (public domain). PublicBeam is independent and not affiliated with the Census Bureau or any agency. Always check the NAICS code in the official notice before you bid.