NAICS code 541840: Media Representatives

NAICS 541840 is “Media Representatives”. This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Examples from the U.S. Census Bureau: Newspaper advertising representatives (i.e., independent of media owners); Radio advertising representatives (i.e., independent of media owners); Publishers' advertising representatives (i.e., independent of media owners); and Television advertising representatives (i.e., independent of media owners).

Businesses mainly purchasing advertising time or space from media outlets and reselling it directly to advertising agencies or individual companies are classified in Industry 541830, Media Buying Agencies; and creating advertising campaigns and placing such advertising in media are classified in Industry 541810, Advertising Agencies.

$21 million average annual receipts (average of the last five fiscal years), including affiliates. Source: 13 CFR 121.201, effective March 17, 2023.

SIC 7313 (Radio, Television, and Publishers’ Advertising Representatives), from the U.S. Census Bureau concordances (1987 SIC → 2002 NAICS, carried to 2022 NAICS).

541800 (Advertising, public relations, & related services) on Schedule C, line B, from the IRS list of principal business codes. The IRS code covers NAICS 541810–541890.

Federal agencies put a NAICS code on each solicitation in SAM.gov, and some states and cities use NAICS codes too. Add 541840 to your SAM.gov registration and to your bid alerts; PublicBeam emails new bids for the codes you choose every morning.